An associate member of the ISEAL Alliance is the Global Ecolabelling Network (GEN) (www.gen.gr.jp )   GEN is a non-profit association of third-party, environmental performance labelling organisations founded in 1994 to improve, promote, and develop the "ecolabelling" of products and services.  GEN member product standards are generally based on life cycle considerations.   Products certified under these systems tend to be manufactured products such as photocopiers, printers, cleaning products.   The Australian and New Zealand members of GEN are the Australian Environmental Labelling Association (AELA) with its Environmental Choice label (www.aela.org.au)   and the Environmental Choice New Zealand (www.enviro-choice.org.nz)